Digital Marketing / Growth
Luxe’s Nails & Spa
Problem: Connect a premium salon’s digital experience to a consistent path from ad to appointment.
My contribution: Built the Next.js website and booking experience, ran Meta acquisition, and maintained the customer journey.
Outcome: 100+ booked appointments in the first three months; 3.10x blended Meta-attributed ROAS in later reporting.
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Web / Technical Implementation
Dip Electric
Problem: Connect service-focused acquisition to usable lead intake, follow-up, and measurement.
My contribution: Built the Next.js website, lead-intake backend, Supabase/Postgres CRM, attribution, and communications integrations.
Implementation proof: 280 unit tests passed in the latest documented build, alongside TypeScript and production-build checks.
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Digital Marketing / Growth
AAE Fundraising Funnel
Problem: Turn ad-hoc catalog requests into structured, trackable organization-level interest.
My contribution: Built a Vercel landing page and forms connected to Google Apps Script and Google Sheets.
Outcome: CPL improved from ~$7 → ~$1; catalog requests increased ~1,000%.
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