Growth Marketing · Agentic AI · Web & Technical Systems
I’m Mathew Tran — a growth marketer and systems builder based in Sacramento. I work across customer acquisition, agentic AI, web implementation, business operations, and e-commerce, from the ad and landing page through follow-up, attribution, and the economics underneath it.
Open to the right growth, AI, web/technical, contract, and project opportunities.
What I do
The strongest work happens when acquisition, the digital experience, the systems behind it, and the business model are treated as one problem instead of separate departments.
Paid acquisition, campaign strategy, CRO, analytics, attribution, funnels, lifecycle, and customer economics.
Structured agent workflows, bounded LLM systems, orchestration, human-in-the-loop controls, automation, and real business integrations.
Websites, landing pages, CMS operations, Next.js builds, databases, APIs, deployment, QA/UAT, accessibility, and tracking.
P&L, staffing, margins, vendors, customer operations, process design, capacity, and the difference between activity and a business that actually works.
Shopify, Amazon, marketplaces, merchandising, listing optimization, PPC, conversion, fulfillment, and lifecycle.
Selected proof
Digital Marketing / Growth
Luxe’s Nails & Spa
Built the website and booking experience, ran the paid acquisition system, and connected the customer journey from ad to appointment. Later Meta reporting showed 887 tracked results, 3.10x blended Meta-attributed ROAS, and ~$48.6K in Meta-attributed value.
Explore Luxe’s Nails & SpaAI / Agentic Systems
MSS — Modular Sales System
Designed and implemented a multi-tenant sales system combining structured business context, deterministic workflow control, bounded language generation, human approval, Twilio messaging, booking, and database-level safeguards.
Explore MSS — Modular Sales SystemWeb / Technical Implementation
Dip Electric
Built and maintain Dip Electric’s responsive Next.js site, eight service and landing pages, lead intake, Supabase/Postgres CRM, source attribution, Twilio routing, tracking, deployment, and release QA. The latest documented build passed 280 unit tests plus TypeScript and production-build checks.
Explore Dip ElectricBusiness Operator
Famous Pizza
Owned and operated a Sacramento restaurant across two operating periods, managing P&L, a 10+ person team, hiring, scheduling, payroll, vendors, inventory, food cost, customer experience, local marketing, and daily operations.
Explore Famous PizzaE-commerce
African American Expressions — E-commerce
Managed Amazon and Shopify growth across PPC, SEO, merchandising, catalog prioritization, conversion, and website operations. Improved sitewide Shopify conversion: ~0.9% → 1.4%.
Explore African American Expressions — E-commerceI like understanding the whole system: how someone discovers a business, what makes them take action, where the lead goes, how the team follows up, what turns that person into a customer, and whether the economics actually work.
That perspective comes from both sides. I’ve spent years in paid media, e-commerce, CRO, analytics, and web production — and I’ve also owned and operated a real business where labor, inventory, vendors, customers, margins, and payroll all hit the same P&L.
AI / Agentic Systems
My AI work is less about one-off prompting and more about designing systems where models operate inside structured business context, deterministic workflows, validation, approval gates, and real integrations.
A multi-tenant AI sales engine designed to move leads from intake through qualification, conversation, booking, and warm handoff while keeping business truth and workflow control outside the language model.
A brand-aware production system that turns structured briefs and real source media into videos and creative assets, with resumable orchestration, Remotion rendering, quality checks, and human review.
An AI-assisted marketplace resale system connecting sourcing, device checks, pricing, negotiation, and operating records. Vassa handles conversation inside evidence requirements, price limits, and explicit action permissions.
I also use AI-assisted development extensively across web, CRM, automation, and technical implementation work.
How I build AI systemsBy the numbers
Experience
Founder
2026–Present
Building and operating growth systems across acquisition, web, attribution, CRM, automation, AI, and client delivery.
E-commerce & Marketing Manager
August 2024–Present
Shopify, Amazon, marketplaces, paid media, CRO, fundraising systems, analytics, and automation.
Owner Operator
March 2021–October 2022; June 2023–August 2024
P&L, staff, vendors, inventory, customer operations, local marketing, and daily business ownership.
Digital Media Buyer / Digital Marketing Specialist
October 2022–April 2024
Multi-location paid media, WordPress landing pages, Zoho workflows, lead routing, reporting, and QA/UAT.
Digital Marketing Specialist
April 2019–March 2021
Paid media, WordPress, landing pages, reporting, and small-business digital marketing.
I'm open to the right growth, AI, web/technical, contract, and project opportunities. If the work sits somewhere between marketing, systems, and business outcomes, that's usually where I'm most useful.