Experience
Seven years across marketing, systems, and operating work.
My career started in hands-on digital marketing, expanded through business ownership and e-commerce, and has increasingly moved into web implementation, attribution, automation, and agentic AI systems.
Zulu Marketing
Founder
2026–Present
- Build and operate customer-acquisition systems spanning paid media, landing experiences, CRM/lead handling, attribution, reporting, automation, and technical implementation.
- Current work includes local-service and appointment-based businesses where the goal is to connect marketing activity to actual bookings, customers, and revenue.
- Use AI-assisted development and internal agentic systems to expand what I can personally build, test, and operate without treating AI as a substitute for business truth or QA.
African American Expressions
E-commerce & Marketing Manager
August 2024–Present
- Own day-to-day Shopify CMS and e-commerce website operations across products, collections, pages, promotions, content, metadata/SEO, and merchandising; improved sitewide conversion: ~0.9% → 1.4%.
- Drove ~70% YoY Amazon revenue growth from a roughly $700K baseline through PPC restructuring, listing SEO, merchandising, catalog prioritization, and conversion work.
- Built a fundraising landing page and lead workflow using Vercel, forms, Google Apps Script, and Google Sheets; improved CPL from ~$7 → ~$1 and increased catalog requests ~1,000%.
- Use Hotjar, GA4, and e-commerce analytics to identify friction and prioritize CRO improvements; personally QA customer-facing product, pricing, data-capture, order-creation, and handoff flows.
- Worked on AI-assisted customer-service and automation initiatives, including voice-system QA.
Famous Pizza
Owner Operator
March 2021–October 2022; June 2023–August 2024
- Owned and operated a Sacramento restaurant that generated $450K+ in first-year gross sales.
- Managed P&L, staffing, hiring, training, scheduling, payroll, vendor payments, inventory, food cost, waste reduction, service quality, and customer complaints.
- Led a 10+ person team across kitchen, cashier, and host functions while operating through high-volume rushes and daily service constraints.
- Handled menu development, supplier negotiation, local marketing, social promotions, SMS, and community events.
One Day Doors & Closets
Digital Media Buyer / Digital Marketing Specialist
October 2022–April 2024
- Managed paid acquisition across Meta, Google, and display for a multi-location home-improvement network.
- Built, published, and maintained WordPress campaign landing pages, dealer/location pages, and service pages.
- Configured and QA/UAT-tested Zoho forms, CRM workflows, lead routing, automations, and integrations.
TNT Marketing
Digital Marketing Specialist
April 2019–March 2021
- Ran digital marketing for small-business clients across Meta, Google, Amazon PPC, Yelp, and Instagram.
- Built and maintained WordPress websites and landing pages, published content and forms, managed SEO metadata, and handled ongoing website updates.
- Produced campaign reporting, managed budgets, and worked directly with clients on performance and website improvements.
Additional entrepreneurial experience
Drip n’ Dip
Owned and operated an e-commerce/local product business, working across Shopify, paid social, wholesale, product operations, fulfillment, and supplier/logistics decisions.
Read about Drip n’ DipWant to talk?
I'm open to the right growth, AI, web/technical, contract, and project opportunities. If the work sits somewhere between marketing, systems, and business outcomes, that's usually where I'm most useful.