Marketing operator specializing in e-commerce, paid media, and full-stack funnel systems.
Mathew Tran is a marketing operator with hands-on experience managing marketplace platforms, Shopify storefronts, and paid media campaigns across Meta and Amazon PPC. He focuses on building performance-driven systems that connect strategy, execution, and reporting into measurable outcomes.
He specializes in full-stack marketing funnel development — integrating paid traffic, landing pages, CRM workflows, automation sequences, and performance dashboards into cohesive systems that drive conversions from top-of-funnel awareness to bottom-of-funnel purchase.
His work includes scaling e-commerce revenue through paid advertising and listing improvements, optimizing conversion funnels with structured A/B testing, building attribution dashboards that clarify ROI, and managing end-to-end paid media operations across multiple platforms.
Throughout his career, Mathew has developed operational expertise in e-commerce catalog management, Meta Ads creative testing, funnel tracking and attribution, CRM automation workflows, and marketing reporting infrastructure. He approaches growth through structured systems that prioritize clarity, scalability, and operational discipline.
His core strengths center on e-commerce marketplace and Shopify operations, paid media management (Meta Ads, Amazon PPC), conversion optimization through testing and funnel design, attribution understanding across multiple touchpoints, and building reporting systems that help teams understand performance drivers and revenue sources.
I build systems and reporting that help teams understand where revenue comes from, what drives performance, and where to prioritize resources.
I work end-to-end — from strategy and execution to analysis and optimization — ensuring campaigns, funnels, and marketplace operations are fully managed and measurable.
I focus on building processes, documentation, and operational structures that continue working as budgets scale, catalogs expand, and teams grow.