Digital Marketing / Growth
Luxe’s Nails & Spa: Building a Customer-Acquisition and Booking System
Luxe’s Nails & Spa is a Fremont, California salon. My work grew from paid acquisition into the full digital experience: website implementation, promotional landing pages, booking flow, local SEO, accessibility, ongoing site operations, and campaign optimization.
- Luxe’s · booked appointments in the first three months
- 100+
- Luxe’s · blended Meta-attributed ROAS in later reporting
- 3.10x
- Luxe’s · tracked results in later Meta reporting
- 887
- Luxe’s · Meta-attributed value
- ~$48.6K
- Luxe’s · phone calls in later Meta reporting
- 233
- Luxe’s · monthly top-line revenue growth within three months
- ~8x
Meta figures are platform-attributed. The top-line revenue figure describes business growth during the engagement and should not be presented as caused exclusively by paid media.
The problem
The salon’s premium in-person experience needed stronger digital representation and more consistent customer acquisition. The practical job was to give customers a clear path from the ad to a relevant page and a booked appointment.
My role
I handled paid acquisition and the hands-on web experience, including the full current Next.js website, promotional pages, booking alignment, ongoing site operations, QA, and accessibility work.
What I built
- Full Next.js website and responsive implementation
- Square-connected booking experience
- Service content and promotional landing pages
- Local/programmatic SEO pages
- Offers, pricing, hours, and content updates
- Ongoing website maintenance
The growth system
I connected the offer in the ad to the landing experience and the booking path, then used campaign measurement and creative/copy iteration to refine that journey.
- Meta acquisition
- Offer-specific page
- Booking-path alignment
- Appointment
- Measurement and iteration
Accessibility and release QA
Website work included axe-core, Lighthouse, and WAVE checks alongside keyboard, screen-reader, contrast, and responsive testing. Ongoing release QA covered the experience visitors use to understand services and reach booking.
Tools and working methods
- Next.js
- Square
- Meta Ads
- Local SEO
- axe-core
- Lighthouse
- WAVE
Result
The result was 100+ booked appointments within the first three months. During the engagement, monthly top-line revenue grew ~8x within three months. Later Meta reporting showed 887 tracked results, 3.10x blended Meta-attributed ROAS, ~$48.6K in Meta-attributed value, and 233 phone calls.
Meta figures are platform-attributed. The top-line revenue figure describes business growth during the engagement and should not be presented as caused exclusively by paid media.
What I learned
Growth strategy is stronger when the same person can also understand and operate the digital experience after the click.