Mathew Tran
Marketing, paid media, and e-commerce systems that drive measurable growth.
A marketing and e-commerce professional with hands-on experience scaling e-commerce operations, improving conversion, and building performance reporting systems.
Specialized in full-stack marketing funnels — connecting paid traffic, landing pages, CRM workflows, automations, and reporting.
CORE CAPABILITIES
What I bring to the table
- • Meta Ads & Amazon PPC
- • Budget pacing & attribution
- • Creative testing frameworks
- • Dashboards and reporting
- • Funnel tracking & KPI definitions
- • Marketplace listing optimization
- • CVR optimization
- • Catalog hygiene
- • Promotions strategy
- • Shopify optimization
- • TOF/MOF/BOF architecture
- • Landing page structure & CRO
- • Lead routing & CRM setup
- • Automation sequences
- • Funnel reporting & attribution
FEATURED WORK
Selected case studies
Examples of marketing and e-commerce systems I've built and operated.
Problem: Fragmented multi-channel ecommerce operation with declining profitability.
Role: Led ecommerce operations, Shopify, paid media, and analytics rebuild.
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Problem: No system for generating and qualifying fundraising leads.
Role: Built Meta ad funnel, landing pages, and CRM automation from scratch.
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Problem: High-end salon lacked consistent client acquisition.
Role: Designed landing experience and Meta ad campaigns.
Read case studyI build and operate performance marketing and e-commerce systems that connect spend to outcomes. My work spans marketplace growth, paid media, conversion optimization, and operational reporting.
ORGANIZATIONS