E-commerce
African American Expressions — E-commerce
Problem: Improve acquisition, merchandising, and conversion across Amazon and Shopify.
My contribution: Managed PPC, listing SEO, catalog prioritization, Shopify website operations, and CRO.
Outcome: ~70% YoY Amazon revenue growth from roughly a $700K baseline; Shopify sitewide conversion ~0.9% → 1.4%.
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E-commerce · Business Operator
Drip n’ Dip
Problem: Connect a local product business to online acquisition and reliable product operations.
My contribution: Owned Shopify, paid social, wholesale, fulfillment, and supplier/logistics decisions.
Outcome: Hands-on operating experience across the storefront, customer acquisition, and physical product delivery.
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